Nickelodeon signs Motu-Patlu Licensing Deal with Prataap Snacks

By afaqs! news bureau , afaqs!, Mumbai | In Marketing
Published : October 13, 2014
The two have launched three flavours of corn rings - Masala, Chilli Cheese and Tomato - with Motu-Patlu on the packaging. Consumers will get toys like spinners, charms, sling-shooters and snakes and ladders.

Viacom18 Consumer Products has signed up with Prataap Snacks, makers of Yellow Diamond Rings, to launch three exciting flavours of corn rings, Masala, Chilli Cheese and Tomato with Motu-Patlu toys such as spinners, charms, sling-shooters and snakes and ladders.

Motu Patlu

Strategically choosing to take up the promotional licensing route for growth, Viacom18's Consumer Products Business is leveraging the popular Nick toons by taking them beyond television and bringing them closer to their target audience.

Motu-Patlu, the No.1 characters on Nickelodeon, are two simple, but popular characters from a small town in the heartland of India, known as Furfuri Nagariya. The two have an uncanny ability to attract trouble, which only lands them in entertaining and hilarious situations.

Priced at Rs 5, the snacks will be available across retail stores, modern trade, railway stations, bus stands and cinema halls across North and East India.

Saugato Bhowmik, head - Consumer Products, Viacom18 Media, says, "Motu-Patlu have topped the charts and conquered the hearts of children with their fun antics and make for the perfect character for this kind of promotional licensing. We are happy to partner with Prataap Snacks to help our young audiences to play with their favourite characters while enjoying their snack time."

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