Big Magic adopts seasonal format

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing
Published : December 26, 2014
The channel will introduce seasonal formats across its shows like 'Har Mushkil Ka Hal Akbar Birbal', 'Uff Yeh Nadaniyaan', 'Ajab Ghajab Ghar Jamai' and 'MahiSagar'.

Big Magic, the flagship general entertainment channel of Reliance Broadcast Network is all set to adopt a new format to air its shows. Like the West, the channel will now air its popular shows in a seasonal format.

Har Mushkil Ka Hal Akbar Birbal

Uff Yeh Nadaniyaan

Ajab Ghajab Ghar Jamai


Starting December 29, the channel with its core positioning of being 'Chatpata Har Pal', will introduce seasonal formats across its popular shows like 'Har Mushkil Ka Hal Akbar Birbal', 'Uff Yeh Nadaniyaan', 'Ajab Ghajab Ghar Jamai' and 'MahiSagar'.

Big Magic aims to emphasise on freshness in characters, more comedy twists in the plots and new themes in a four-week-long season format.

The new seasons for the shows will kick off in stages - December 29th (Uff Yeh Nadaniyaan), January 5th (Har Mushkil ka Hal Akbar Birbal), January 12th (Ajab Ghajab Ghar Jamai) and January 19th (MahiSagar).

With this, there will be a transformation in existing characters, introduction of new ones and new high points, with an "unpredictable" climax at the end. The season will be divided into - Premiere, Mid-Season and Season Finale.

Uditanshu Mehta

Talking about the format, Uditanshu Mehta, creative director, Reliance Broadcast Network says, "At Big Magic, we regularly aim to bring in innovation and newness across our shows. Our regular innovation and programming spikes have ensured that time spent on our channel has increased greatly over the past few months, as has audience expectation. This move is part of our endeavour to ensure we deliver to our discerning viewers a truly chatpata experience through our programming."

According to the channel, this move also allows marketers an effective window, which can be perfectly timed to their campaigns, since they can now partner seasons, which are shorter and ensure high audience engagement.

As a part of the larger programming strategy, Big Magic will be incorporating interesting storylines in their leading shows. The spikes will be marketed heavily across television, radio and digital, ensuring promotion and reach with a 360-degree marketing plan.

For the record, Big Magic is available across key DTH players like Airtel, Videocon, DD Free Dish, Dish TV, Reliance Digital TV, Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable and Star.

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