Colors to launch 'Farah Ki Daawat'

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing
Published : February 19, 2015
The cooking-based chat show will air every Sunday at 8 PM. The first episode is slated for February 22.

Colors is set to test the cullinary skills of Bollywood actors with the launch of its show 'Farah Ki Daawat'. As the title suggests, the show will be hosted by Farah Khan, who was last seen hosting 'Bigg Boss- Halla Bol' on the channel.

'Farah Ki Daawat' is a cooking-based chat show which delves into multiple elements from the lives of celebrities - their food journeys, quirks, secrets and guilty food pleasures.

Farah Ki Daawat

Starting February 22, the show will air every Sunday at 8 PM, a slot that had been open on the channel. Previously, Colors has aired shows like 'Mission Sapne' and 'The Anupam Kher Show - Kucch Bhi Ho Sakta Hai' in the same slot.

With 'Farah Ki Daawat', the channel is expanding its Sunday programming line-up. The show will be followed by 'Fear Factor-Khatron Ke Khiladi' and 'Comedy Nights with Kapil'.

In the past, the channel has aired a cookery show called 'Kitchen Champion' that featured television celebrities. 'Farah Ki Daawat' will feature celebrities like Abhishek Bachchan, Alia Bhatt, Shah Rukh Khan, Yuvraj Singh, Kapil Sharma, Malaika Arora Khan, Sania Mirza and Karan Johar.

The show is being produced by Wizcraft International Entertainment.

Videoncon presents Farah Ki Daawat

Commenting on the show, Raj Nayak, CEO, Colors, says, "Food has become such an integral part of our lives. At Colors, we are taking this thought forward with Videocon presents 'Farah Ki Daawat' to bring to viewers the ultimate cooking-based television offering that will provide an uninhibited glimpse into the kitchens of some of the most respected personalities in the country. The show is a perfect addition to our bouquet of offerings for our advertisers, marketers and viewers, while furthering our proposition of showcasing content that enables cohesive viewing."

The channel has roped in Videocon as the presenting sponsor of the show. Mahakosh Cooking Oil is the 'powered by' sponsor, while Everest Masala is the 'taste partner'. The channel has got on board Kenstar as an associate sponsor.

As per sources in the industry, the channel is asking for around Rs 1,10,000 for a 10 second ad spot during the show.

Every episode will provide a glimpse into the celebrity's favourite comfort food recipe, which provides them respite from their hectic schedules. While Khan and the celebrity relive some special memories, each episode will also feature guests who will play multiple roles including those of sous-chefs and challengers, to raise the entertainment quotient.

Be it a dough-kneading competition or being tied to each other to create a special food item, every guest will try and create some exciting moments to entertain the audience. Some of the guests who will feature on the show include television actors Sargun Mehta, Gautam Gulati, Sarita Joshi, Sana Khan, Pritam Singh, Rahul Mahajan, Karishma Tanna and Rashami Desai.

Manisha Sharma, programming head, Colors, says, "The first thought on our minds when we wake up is 'What should I have for breakfast?' Food is a critical element of our lives and with 'Farah Ki Daawat' that is something we are attempting to bring to the forefront. Be it by cooking it up with Farah Khan or diving hands-first into a bowl of memories that translate into lip-smacking dishes, the show showcases some authentic dishes that promise to be a visual and tasty treat for the viewers' senses. The food is delicious; the recipes are legendary: 'Farah Ki Daawat' will be an entertainment bonanza like none other!"

Sabbas Joseph, director, Wizcraft International Entertainment, adds, "Over the years, Wizcraft has excelled as the providers of non-fiction content across television channels. With Videocon presents 'Farah Ki Daawat', we are celebrating the magic in the kitchen...too often dispensed as everyday fare. The show combines celebrities as kitchen superstars, fabulous secrets to create healthy food and cook offs, contests, kitchen banter that viewers will find engaging."

The channel has also devised an extensive marketing and digital promotion strategy to further amplify the reach and impact of the show, across print, radio, television, OOH and social media platforms.

The channel has designed contests such as 'Chef of the Week' and 'What's in your Dabba', which will engage viewers through different activities, thereby making the overall experience of the show more personal and relatable.

The show will also feature a quick five-question quiz which will give viewers an idea of the eating habits of celebrities. Along with "amazing" recipes, Khan will also share her tried and tested tips through Facebook called 'Farah Ke Gharelu Nuskhe'. On Twitter, users will be able to ask food-related questions to Khan directly, via a special Twitter chat with her.

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