afaqs! Creative Showcase: The other side of the pest

By afaqs! news bureau , afaqs!, Mumbai | In Advertising
Last updated : March 20, 2015
Chennai-based pest control operator Pest O Cide's new email campaign is nothing to squirm about. It takes a fresh look at things - namely the love story between two cockroaches, one of whom ultimately becomes suicidal due to his partner's wandering eye. Chirpy Elephant, the agency behind the long copy ad, had also released an ad last year, pleading macho men to not waste their bravado on killing pests, instead asking them to leave it to the able hands of Pest O Cide.

For feedback/comments, please write to

First Published : March 20, 2015


Sign up with your email address to receive news and updates

We respect your privacy.

Search Tags

© 2015 afaqs!