JWT's Navonil Chatterjee joins Rediffusion Y&R as chief strategy officer

By afaqs! news bureau , afaqs! | In Advertising
Published : July 28, 2015
He will report to Dhunji S Wadia, president, Rediffusion Y&R.

Navonil Chatterjee has joined Rediffusion Y&R as its chief strategy officer. Chatterjee comes on board from JWT where he worked for 15 years. He will be reporting to Dhunji S Wadia, president, Rediffusion Y&R.



In his 17 years of experience in advertising, he has headed the planning function for clients such as Hindustan Unilever, Levi' s, Pepsi, Godrej, Madura Garments, ITC, United Spirits Limited (USL), United Breweries (UB), ING Bank and Landmark Group. But, the one brand that is closest to his heart is Nike, ever since he pitched for it successfully at the Chinnaswamy Stadium in Bengaluru, in 2005.

On Chatterjee's appointment, Wadia says, "Our No. 1 priority is to focus on strategic thinking that will help us create breakthrough work. I can confidently say that in Navonil we have the best in the industry to lead our strategic planning. I have known and worked with him before. He has real respect for good ideas, great work and results. He is a bit of an 'Un-Planner', since he is extremely cynical about conventional research and over-intellectualisation, and prefers simplicity above all else. We have now strengthened the core team at Rediffusion Y&R with Rahul, JD and Navonil."

Says Chatterjee, "There seems to be a renewed vigour and buzz around the place with the new leadership team and new hires coming on board. From the outside, I have always perceived Rediffusion as this spunky kind of place, which delivers good creative work. Also, I have worked very successfully with Dhunji in the past, so looking forward to forming a great partnership with him and Rahul (CCO). And, as far as I am concerned, I strongly believe that passion makes the world go round, and that's what I intend to bring to the table. The rest should follow."

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