The Epic Channel and Culture Machine launch Epified

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing
Published : August 18, 2015
Epified is a collection of short-format, non-fiction content, related to Indian history and mythology.

The Epic Channel and Culture Machine have together launched Epified, a history and mythology series, on August 15. Epified will be aired on the channel as part of its programming.

Epified is a collection of short-format, non-fiction content, related to Indian history and mythology, which includes works inspired by the writings of mythologist Devdutt Pattanaik and many more. Epified's programming includes a plethora of series like 'Mahabharata', 'Dharma Explained', 'Gods-Masters-Heroes' and more.

Mahesh Samat

Sameer Pitalwalla

Commenting on the association, Mahesh Samat, founder and MD, The Epic Channel, says, "It has been our constant endeavour to bring to Indian audiences, some of the great stories of Indian history and mythology. With Epified, and its innovative unique animated format, we found great resonance with the channel, and we're sure the audiences will love it."

Culture Machine's CEO, Sameer Pitalwalla, adds, "Our vision with Epified was to marry great storytelling around Indian history and mythology with great art. We have had a great run thus far growing our community across digital platforms and it's heartening to see The Epic Channel's belief in this format and their conviction in making it part of the programming line-up. It's a landmark deal for digital video content and brands."

With Epified, The Epic Channel aims at strengthening its position as an industry leader in Indian history and mythological content on television. The channel provides entertainment across genres such as action, drama, comedy, supernatural and narrative non-fiction, set against Indian historic and mythological eras.

Epic Television Networks is an integrated media company that commenced operations in the year 2013. It was set up to build segmented offerings in television entertainment. Its first offering is The Epic Channel that creates new IPs, characters and stories in the space of Indian history and mythology.

Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine is a digital media company that creates entertainment for the internet generation by combining technology with content. Culture Machine has offices and studio facilities in Mumbai, Delhi and Chennai, and is a wholly-owned subsidiary of The Aleph Group, Singapore.

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