Zee Network's Zindagi, the channel that calls itself the network's premium general entertainment offering, is all set to introduce original fiction content to its programming line-up. Until now, it has been sourcing content from Pakistan and Turkey, and a few months ago, had launched its first original content show Shukriya. It was in non-fiction format and centred on individuals expressing their gratitude to their loved ones. The channel, which is now in its second year of programming, will soon launch original fiction content produced in India. The line-up includes two shows - 'Bhaage Re Mann', which will be launched this month, and 'Aadhe Adhoore' which is slated for a December airing.
Bhaage Re Mann is the story of a 39-year old, unmarried, new-age woman, who has kept herself from getting tied down by societal norms. Aadhe Adhoore, on the other hand, is a story of a young woman's journey to be the 'perfect wife, bahu and bhabhi' and her ability to strike a perfect balance between the emotions she feels, as well as the circumstances she finds herself trapped in. The channel claims that these stories are the modern Indian woman's view on the problems and issues in life with the underlying mantra of 'Follow your heart'.
Priyanka Datta, cluster head, Zindagi and FTA Hindi GEC, says, "Since our launch, we have always pushed the envelope on content. We have consistently showcased strong narratives that leave our audiences engaged and engrossed, be it the superlative content from across the border or introducing a first-of-its-kind reality show Shukriya, to the best story from Turkey."
According to Datta, the distinctive and strong narrative associated with Zindagi has taken a step ahead with the new shows produced in India. Bhaage Re Mann and Aadhe Adhoore, the two shows that are a part of Zindagi's original fiction programming line-up, captures the quintessential modern Indian woman, who lives life on her own terms. "We celebrate today's evolved independent woman and we are optimistic that these shows will provide refreshing entertainment for television audiences," says Datta.
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