SonyLIV to air 'Once Upon A Time with Vikram Bhatt'

SonyLIV an OTT (over the top) platform under Sony Pictures Networks' (SPN), has launched 'Once Upon A Time with Vikram Bhatt', an original webseries that goes on air today.

The 104-part series will see Vikram Bhatt narrate some of his most popular self-written short stories on camera. Through this initiative, Bhatt will create relevant short-format content in a bid to woo an audience of millennials.

The new webseries will curate and present the best of these short stories over 104 episodes, and this will be an ongoing property on SonyLIV, released on the web and mobile platforms every Monday and Thursday.

Uday Sodhi, executive vice president and head, digital business, SonyLIV, said, "We at SonyLIV, have always endeavoured to curate and present the best and most relevant video entertainment options for our diverse viewer base. The launch of 'Once Upon A Time with Vikram Bhatt' underlines this approach."

He added, "With Vikram's stories gaining major traction on social media platforms owing to their novelty and relevance, we decided to present them in a video-based format in order to add to the entertainment options available to our viewers ,as well as introduce a new form of storytelling to the new age millennial audiences." He also mentioned that the stories are narrated by Vikram himself.

Talking about the target audience for the web-series, Sodhi said, "We are targeting the urban mobile users through this web-series, 18-25 Male and Female."