Hotstar, Star India's video streaming service, has announced a studio partnership with Disney India to augment its premium service priced at Rs 199. It has inked a multi-year SVOD deal with Disney India to showcase the studio's biggest hits exclusively on Hotstar Premium in India which includes movies like Lucasfilm Star Wars: The Force Awakens, Disney's The Jungle Book and Moana, Marvel's Captain America: Civil War and Doctor Strange, Disney.Pixar's Finding Dory amongst others.
In addition, Hotstar premium subscribers will also have access to popular movies and classics from Disney's library including titles under Disney.Pixar as well as some popular American TV series from ABC Studios. Hotstar subscribers will be able to access this content through Disney, Marvel and ABC Studios branded sections on the homepage of Hotstar.
Ajit Mohan, CEO, Hotstar says, "Over the last 6 months, we have established Premium as an exciting new service for an Indian audience that is interested in international stories. The deal with Disney is in line with our strategy of bringing the best of new shows and movies from around the world to our Premium subscribers. This partnership signals our continuing strategy: we will invest deeply and widely with the best story tellers in the world...."
"Our movies have met with much success in theatres this year. This deal is important for us as it enables us to offer our movies across Disney, Marvel, Star Wars and Pixar brands and our ABC Studios' TV shows to our audience wherever they are. Hotstar Premium is an ideal home for our content and it gives subscribers across the country, the chance to revisit their loved stories" said Amrita Pandey, vice president, sudios, Disney India.
The service now claims to have more than 140 million downloads to date.
Hotstar Premium now has partnered with three global studios namely Disney, Fox and HBO.
An official statement shares that Disney Media Distribution distributes more than 30,000 hours of programming in multiple languages to over 1,300 platform partners in 240 territories worldwide.
For feedback/comments, please write to email@example.comFirst Published : January 16, 2017