WATConsult, a digital and social media agency, from the stable of Dentsu Aegis Network, has recently launched a new property WATInsights, under its market research division, Recogn.
WATInsights will offer periodic reports which provide powerful insights and trends on the Indian digital landscape. Through these reports, WATConsult aims to help marketers understand the digital consumer better and translate the insights into actionable strategies. The first report has been released and is based on the usage of brand apps and their impact on brand consideration.
Rajiv Dingra, founder and CEO, WATConsult, says in a press release, "The changing demographics and technologies have brought about a shift in the way consumers engage with brands, products and services. The customers' purchase and consumption behaviour is in a state of constant flux and marketers need to keep pace with this to stay relevant. Keeping this is mind, we have launched WATInsights, which will showcase industry insights and help marketers take better decisions in creating campaigns."
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