Inuxu's 'adgebra' platform joins hands with iZooto

Inuxu's 'adgebra', a regional language native advertising platform, has partnered with iZooto, #1 web push notification platform, to monetise the notifications with targeted native ad solution.

Speaking on the association, Rohit Bagad, founder and CEO of Inuxu, says, "Adhering to its promise of 'reaching the unreachable', adgebra has once again pioneered the addition of a new communication medium for its native advertising offering... Alliance with 'iZooto' is the beginning of a new chapter in the world of native advertising. We are sure that web notifications will do the same to native advertising as email did to affiliate marketing."

According to press release shared by the agency, with the ever-growing native advertising landscape, 'adgebra' has been creating its niche by offering native ads in 10+ Indian regional languages. 'adgebra' in partnership with 700+ English and regional language websites offer an unprecedented reach for advertisers and is continuing to grow.

'iZooto' is a user engagement and retention platform focused on helping businesses engage using web push notifications. Over 10,000 businesses use iZooto to engage their website visitors including the likes of Indian Express, Network18, HDFC, and Jabong.

Commenting on the collaboration, Vivek Khandelwal, founder of iZooto, says, "With adblockers and banner blindness, monetisation for publishers is becoming increasingly difficult. There are definite monetisation challenges with increased dependency on social networks. We at iZooto have focused heavily on solving these two problems for publishers. Integration with adgera has opened up a new media inventory that not only performs better than banner ads but can also be scaled. We are excited about scaling this monetization platform"

Shashikant Anpat, AVP - products of Inuxu adds, "Partnership with iZooto is not just about managing demand and supply, but we will be taking it to the next level by building a stronger layer of context that will make native ads more relevant and be engaging for the users. All of adgebra's current and browser notification native inventory will be available for brands and agencies via a self-serve platform."