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Nineteen websites are winners at first Digipub Awards for online publishers
The Awards seek to reward inspiring initiatives by websites in English and Indian languages.
The winners of the Digipub Awards, India's first such initiative for web publishers, were announced yesterday evening at an energetic, fun-filled ceremony in Gurgaon.
The awards were part of Digipub World, a two-day convention for web publishers which consisted of conference, awards, exhibition and master classes. The event has been organised by afaqs!
Team OnlyMyHealth collecting English language Lifestyle and Infotainment website of the year award
Click here to enlargeThe Digipub Awards aim to recognise and reward inspiring initiatives by websites in India across a spectrum of parameters: from great content to brand partnership to overall user experience.
Best Use Of Social Media, Silver Winner - Aaj Tak
Click here to enlargeThe news platform, promoted by Raghav Bahl and Ritu Kapur, bagged five golds and two silvers at Digipub Awards. As if that was not enough, The Quint went on to bag the prestigious Website of the Year (General News & Features) in English.
The Quint won Gold in the following categories: Best Article Series; Best Design; Best Infographic Design; Best Interactive Story and Best Use of Video.
Best Marketing Campaign For A Publisher, Silver Winner - GPlus
Click here to enlargeDigipub Awards consists of 10 categories, with separate awards for websites in English and those in Indian Languages. Plus there are four Website of the Year Awards: in Business, General News & Entertainment, Sports & Entertainment and Lifestyle & Infotainment.
Best Native Advertising, Silver Winner - Scroll
Click here to enlargeAmong the winners for the Website of the Year award were Bloomberg Quint and Moneycontrol jointly for Business. Gaana picked up the honour in the Sports & Entertainment category while Onlymyhealth - part of Jagran group - was recognised as Website of the Year (Lifestyle & Infotainment).
All the winners of Digipub Awards 2017
Click here to enlargeOther websites to win Gold were: Filter Copy (Best Brand Partnership), Wittyfeed (Best Innovation in Publishing), The Hindu (Best Marketing Campaign by a Publisher), Filmfare (Best Use of Social Media) and 101 India (Best Use of Video, Hindi).
Because of the nature of the entries, the jurors had a wide variety of backgrounds: they included agency executives, online publishers, marketers, designers, video experts and editors.
Sreekant Khandekar, Curator of Digipub World, says, "It is easy to forget that web publishing in India is more than 20 years old. Many interesting experiments are being tried online in the content game. Digipub Awards are a way of capturing the most exciting efforts in a single place - and rewarding them."