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Nineteen websites are winners at first Digipub Awards for online publishers

By afaqs! news bureau , afaqs!, New Delhi | In Digital
Last updated : June 28, 2018 05:00 PM
The Awards seek to reward inspiring initiatives by websites in English and Indian languages.

The winners of the Digipub Awards, India's first such initiative for web publishers, were announced yesterday evening at an energetic, fun-filled ceremony in Gurgaon.

The awards were part of Digipub World, a two-day convention for web publishers which consisted of conference, awards, exhibition and master classes. The event has been organised by afaqs!

The Digipub Awards aim to recognise and reward inspiring initiatives by websites in India across a spectrum of parameters: from great content to brand partnership to overall user experience.

The awards, which saw the participation of nearly all major publishing groups and websites, were dominated by a newbie to the online space: The Quint - the site was launched in March 2015.

The news platform, promoted by Raghav Bahl and Ritu Kapur, bagged five golds and two silvers at Digipub Awards. As if that was not enough, The Quint went on to bag the prestigious Website of the Year (General News & Features) in English.

The Quint won Gold in the following categories: Best Article Series; Best Design; Best Infographic Design; Best Interactive Story and Best Use of Video.

In all, 19 websites were winners at Digipub Awards. The trophy is known as the Golden Wwwave because it has been inspired by the www prefix.

Digipub Awards consists of 10 categories, with separate awards for websites in English and those in Indian Languages. Plus there are four Website of the Year Awards: in Business, General News & Entertainment, Sports & Entertainment and Lifestyle & Infotainment.

There are separate awards by language because English websites have been around much longer and have had a headstart over Indian language sites.

The website for Aaj Tak - part of India Today group - also did extremely well, winning the Website of the Year (General News & Features, Hindi) as well as two silver metals.

Among Indian Language publishers, the Kerala-based Mathrubhumi did best, returning home with two Silvers: in Best Design and Best Article Series.

Among the winners for the Website of the Year award were Bloomberg Quint and Moneycontrol jointly for Business. Gaana picked up the honour in the Sports & Entertainment category while Onlymyhealth - part of Jagran group - was recognised as Website of the Year (Lifestyle & Infotainment).

Other websites to win Gold were: Filter Copy (Best Brand Partnership), Wittyfeed (Best Innovation in Publishing), The Hindu (Best Marketing Campaign by a Publisher), Filmfare (Best Use of Social Media) and 101 India (Best Use of Video, Hindi).

Because of the nature of the entries, the jurors had a wide variety of backgrounds: they included agency executives, online publishers, marketers, designers, video experts and editors.

Sreekant Khandekar, Curator of Digipub World, says, "It is easy to forget that web publishing in India is more than 20 years old. Many interesting experiments are being tried online in the content game. Digipub Awards are a way of capturing the most exciting efforts in a single place - and rewarding them."

Winners in Indian Languages
Category
Metal
Awarded to
Entry Name

Best use of Video
Gold
101 India

Best Article Series
Silver
Aaj Tak
Best Article Series
Silver
Mathrubhumi
Best Brand Partnership
Silver
Jagran
Best Design
Silver
Mathrubhumi
Best use of Social Media
Silver
Aaj Tak

Winners in English Language
Category
Metal
Awarded to
Entry Name
Best Article Series
Gold
Hindustan Times
Best Article Series
Gold
The Quint
Best Design
Gold
The Quint
Best infographic design
Gold
The Quint
Best Innovation in Publishing
Gold
Wittyfeed
Best Interactive Story
Gold
The Quint
Best Marketing Campaign for a Publisher
Gold
The Hindu
Best use of Social Media
Gold
Filmfare
Best use of Video
Gold
101 India
Best Article Series
Silver
Aaj Tak
Best Article Series
Silver
Mathrubhumi
Best Brand Partnership
Silver
Wittyfeed
Best Brand Partnership
Silver
Jagran
Best Design
Silver
ABP Live
Best Design
Silver
Mathrubhumi
Best Innovation in Publishing
Silver
Play to Potential
Best Marketing Campaign for a Publisher
Silver
G Plus
Best Native Advertising
Silver
Scroll.in
Best use of Social Media
Silver
The Quint
Best use of Social Media
Silver
Aaj Tak
Best use of Video
Silver
India Today
Website of the Year (Business)
WOY Gold
Bloomberg Quint
Website of the Year (Business)
WOY Gold
Moneycontrol
Website of the Year (General News and Features)
WOY Gold
The Quint
Website of the Year (General News and Features)
WOY Gold
Aaj Tak
Website of the Year (Lifestyle and Infotainment)
WOY Gold
Onlymyhealth
Website of the Year (Sports and Entertainment)
WOY Gold
Gaana

For feedback/comments, please write to newsteam@afaqs.com

First Published : September 22, 2017 06:05 AM

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