Brands cough up smog-inspired copy

As Delhi chokes on smog, a look at some opportunistic creatives.

Today, brands are tasked with coming up with quick, timely creatives that ride the flavour of the moment. Yesterday, as Delhi-ites battled heavy smog and struggled with normal life, brands churned out tweets, digital posters and Instagram ads that referenced the situation.. Some were funny, others were serious. But all were opportunistic and timely.

Amid citizen quotes that were being passed along on WhatsApp and Facebook ('Jaanta nahi mera baap kahan hai?, 'Main tujhe dekh loonga is no longer a valid threat in Delhi', among several others) here's quick look at some brand messages that caught our attention.

The last time we ran a round-up like this was when Mumbai faced heavy rains in August. Check out that piece here

Stopping pollution is the best solution! Stay indoors, #StaySafe! #smogindelhi pic.twitter.com/3ZyNaly9Nv

— Mother Dairy (@MotherDairyMilk) November 8, 2017

Listen to our #Moo! #smogindelhi pic.twitter.com/mysjmCkXNQ

— Mother Dairy (@MotherDairyMilk) November 8, 2017

#smogindelhi #AntiBlackMoneyDay Drink more water often to keep ur body #Oxygen rich in this polluted air of Delhi #280characters pic.twitter.com/CaUO4jmZhy

— VARAHI LIMITED (@varahilimited) November 8, 2017

As a thick blanket of #Smog covers #Delhi & #NCR, here are some preventive measures for you to take care of! #SmogAlert #smogindelhi pic.twitter.com/r8QrCgmffX

— droom (@letsdroom) November 8, 2017

Just because it’s not visible, doesn’t mean it is not there.
Smog is not only outside your home, but inside too. Don’t put your health at risk. Bring home a Daikin Air Purifier, now: https://t.co/fOu82uFBQE , and #BreatheInGoodness. #SmogInDelhi pic.twitter.com/5wtKsKCjdc

— Daikin India (@DaikinIndia) November 8, 2017

Delhities took "smoking hot" way too literally. Tag your friends to make their day! #smog #Clickbait #sorrynotsorry

A post shared by Canvas Laugh Club (@canvaslaughclub) on Nov 7, 2017 at 1:01am PST

Help your skin #detox from the #smog with our deep cleansing exfoliating bath soap. . . . #bombayshavingcompany #mensgrooming #exfoliate #soap #bath #smoggy #fall #exfoliating #bathcare #charcoal #charcoalsoap #activatedcharcoal #smogindelhi #smogcity

A post shared by Bombay Shaving Company (@bombayshavingcompany) on Nov 7, 2017 at 4:44am PST

Different Year, Same Story! #DelhiPollution #smogindelhi

A post shared by Mother Dairy Ice Creams (@motherdairyicecreams) on Nov 8, 2017 at 12:13am PST

With #SmogInDelhi, lungful of clean air has become a distant dream. But not anymore with Philips Air Cleaner. https://t.co/ioxfZRtCq4 pic.twitter.com/IJXurX1o1U

— Sargam Electronics (@sargamin) November 10, 2016