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Song of the Forest

Brands cough up smog-inspired copy

By afaqs! news bureau , afaqs!, New Delhi | In Digital
Last updated : November 09, 2017
As Delhi chokes on smog, a look at some opportunistic creatives.

Today, brands are tasked with coming up with quick, timely creatives that ride the flavour of the moment. Yesterday, as Delhi-ites battled heavy smog and struggled with normal life, brands churned out tweets, digital posters and Instagram ads that referenced the situation.. Some were funny, others were serious. But all were opportunistic and timely.

Amid citizen quotes that were being passed along on WhatsApp and Facebook ('Jaanta nahi mera baap kahan hai?, 'Main tujhe dekh loonga is no longer a valid threat in Delhi', among several others) here's quick look at some brand messages that caught our attention.

The last time we ran a round-up like this was when Mumbai faced heavy rains in August. Check out that piece here






Delhities took "smoking hot" way too literally. Tag your friends to make their day! #smog #Clickbait #sorrynotsorry

A post shared by Canvas Laugh Club (@canvaslaughclub) on



Different Year, Same Story! #DelhiPollution #smogindelhi

A post shared by Mother Dairy Ice Creams (@motherdairyicecreams) on



"Brands cough up smog-inspired copy."

"As Delhi chokes on smog, a look at some opportunistic creatives."

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First Published : November 09, 2017

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