V-Guard Industries unveils new identity and vision

V-Guard Industries unveiled its new identity and vision for the brand. The brand also released its new tagline, 'Bring Home A Better Tomorrow'.

Speaking on the same, Mithun Chittilappilly, managing director, V-Guard Industries, says in a press note, "They say life begins at 40 and at V-Guard it certainly does. And to live that, we have decided to re-invent ourselves completely. We are not just thinking up the next innovation. We are constantly seeking to understand human life and its relationship with tools and appliances and then to evolve a seamless experience with thoughtfully engineered products in our quest to enriching consumer lives. We took a conscious call to go beyond not just being a trustworthy, reliable, honest brand but to also evolve into a thoughtful, inspiring and dynamic trendsetter. The new identity reinforces the new age values that we would want to imbibe in our endeavour to create thoughtfully smart and technologically intuitive products for our discerning consumers"

V-Guard Industries unveiled its new identity and vision for the brand

The 40-year-old company unveiled a new logo in sleek black and royal gold colours cueing modernity and premium values. It has also transformed its key symbol, the Kangaroo, into a more agile, contemporary entity that embodies innovation and progressiveness.

Ramachandran V, director and chief operating officer, V-Guard Industries, adds, "V-Guard today, has evolved into a healthy pan-Indian consumer brand and business emerging as one of the potential leaders in our space. We are now laying the foundation for the next stage of growth. We will position ourselves to competitively benefit from developments in the consumer, market and technology space so that we can thrive for another 40 years and well beyond. A beginning in this direction is already made through our launches in AC stabilizers (design leadership), Verano (IoT enabled geysers) and our range of Smart Inverters, a market-leading digital product that transforms a non-speaking device into a potentially high engagement product, and more that will follow. The scope of what we offer through these products will demonstrate that we can deliver market-leading products with superior and exciting features to delight the taste palette of our ever-expanding consumer base."

At the press conference, V-Guard showcased its range of products like Intelligent Water Heaters, Smart Inverters and Smart Fans with LED lights.