Godrej gets employees to rap, dance in a new video

By afaqs! news bureau , afaqs!, New Delhi | In Advertising
Last updated : February 14, 2018
A quick look at the effort.

Godrej has come up with a new digital video to celebrate its new global headquarters, Godrej One. Interestingly, the two-minute-plus film titled, '#WhereWeWork' features the company's employees instead of actors.

The video which shows off the company's lavish 750,000 square feet property at Vikhroli, Mumbai, has a rap-song at the copy's heart. The ad informs viewers about Godrej's humble start as a locks-making brand and that now it has a presence across multiple categories like real estate, consumer durables, toiletries, oleochemical manufacturing, among others.

The office name, Godrej One is symbolic of the convergence of several Godrej Group companies under one roof. This video is an employee moral-booster initiative from the company's end and while it certainly would serve the purpose, we wonder what it will do to the motivation level of the lesser privileged non-Godrej mortals!

For feedback/comments, please write to newsteam@afaqs.com

First Published : February 14, 2018


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