ALTBalaji surpasses the 1 million paid subscriber mark within a year of launch

By afaqs! news bureau , afaqs!, Mumbai | In Digital
Published : May 23, 2018
ALTBalaji was launched on April 16, 2017.

Balaji Telefilms has announced its Q4 FY2018 and full year FY2018 results on the Bombay Stock Exchange. According to the company, ALTBalaji, the video on demand (VoD) app, has surpassed the one million paid subscribers mark within a year of its launch. The VoD platform was launched on April 16, 2017.


According to the results posted, ALTBalaji's fiscal fourth-quarter revenue was greater than the combined revenue of the first nine months of operation. The total paid users at the end of March 2018 were at 1.2 million (excluding Reliance Jio platform users).

The company saw 11 million direct app installs and an additional 2.2 million through web browsers - creating a stable base of customers to target repeat usage and longer-term subscription packs. During the quarter, ALTBalaji went live on Reliance Jio and Airtel TV platforms as well as telecom operator owned video platforms. According to the company, these partnerships provide immediate reach and allow faster monetisation of the content.

ALTBalaji Launched season 2 of Karrle Tu Bhi Mohabbat within 10 months of season 1. A number of the platform's shows have connected with the Indian OTT audience and witnessed over a million views within the first few days of their launch.

800 million minutes of video have been consumed so far with an average watch time of 120 minutes per user.

Kindly Note:

The above data provided is as of March 31, 2018

1) The paid-user count does not include users accessing and paying for the service through Reliance Jio.

2) Install base does not include users accessing the service through Telecom apps such as Vodafone Play, Reliance Jio and Airtel TV.

3) Average time is calculated as total time watched by paying users divided by the total number of paying users.

Currently, there are over 150 hours of content available on the platform and over 100 minutes of original content will soon be launched.

Click here to view the entire Q4 FY2018 result.

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