Media Kinnect bags digital media mandate for Investica

By afaqs! news bureau , afaqs!, New Delhi | In Digital
Last updated : June 18, 2018 05:35 AM
The agency is going to play a pivotal role in Investica's plan to grow as a digitally-focused brand.

Media Kinnect, Social Kinnect's specialised media strategy and operations arm, has recently won the digital media mandate for Investica, a mutual fund distribution company in India.

Media Kinnect will hence play a pivotal role in Investica's plan to grow as a digitally-focused brand. The agency's expertise in digital transformation and performance marketing was the decisive factor for the win. Kinnect Outreach will also help the brand meet their goals of digital outreach through various influencers. The team will cater to Investica's requirements from a credibility and UGC standpoint, at the same time it will also help the brand in beneficial relationship development and content promotion.

Rohan Mehta Rohan Mehta

Commenting on the win, Rohan Mehta, CEO - Social Kinnect says in a press note, "Investica is amongst the fastest growing mutual fund apps in the country. We're proud to be invested in this relationship to take them to newer heights. Our synergies with Investica have aligned on a more strategic level keeping in mind their vision and business objectives. With our deep domain expertise in driving brand recognition and performance in the BFSI space, the aim is to establish Investica as a best-in-market product in the mutual funds space."

Ronak Agrawal, CMO, Investica shares, "Looking at the core digital expertise and domain depth the team of Media Kinnect brought to the table, it was the perfect choice for Investica's media business since the plan is to be a digitally focused brand in the Mutual Funds Aggregation business."

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First Published : June 11, 2018 12:56 PM


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