Mullen Lintas to handle the creative mandate for PharmEasy

Following a closely contested multi-agency pitch,PharmEasyappointed their creative mandate toMullen Lintas. The Mumbai office of Mullen Lintas will handle the business.

Commenting on the appointment,Dhaval Shah, co-founder, PharmEasy, says, "We wanted a partner who can understand what we are trying to do and Mullen hit the nail on the head. They completely understood what our consumers want and hence we were extremely excited to work with them"

Rajev Shukla, managing director – private equity, Everstone Capital, says, "The team at Mullen Lintas is absolutely top class, and has been an excellent partner to the PharmEasy Team and us. Mullen has translated our brief into a brilliant creative campaign for the national launch of PharmEasy and we look forward to doing more great work with the team in the months and years to come.”

Commenting on the win,Amer Jaleel, group chairman and CCO, MullenLowe Lintas Group, says, "The cross-culture of e-commerce and medicines makes for a very interesting space to pitch a brand in. We like the questions this throws up - how serious we want to be? How value-conscious the brand needs to look? How can the brand be both quirky and trustworthy? All in all a lip-smacking challenge."

Virat Tandon, Group CEO, MullenLowe Lintas Group, says, “The category of online healthcare retail brands will see a lot of action in the years to come. We were inspired by the ambition and vision that the PharmEasy founding team has and are very excited to partner them in this journey to redefine the healthcare retail industry. We look forward to doing some exciting work together.”