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Bigg Boss is back with its 12th season with vichitra jodis as the core theme

By Isha Dara , afaqs!, Mumbai | In Media Publishing
Last updated : September 26, 2018 11:00 AM
Set in the backdrop of a beach the show the jodis (pairs) will have to tackle tasks and each other alike.

We have always rejoiced watching Saas-Bahu's drama, Mama-Bhanja's camaraderie, Sita-Gita's inseparable bond, Bade-Chhote's playful connection, a helper's deference towards his master, a grandmother's eternal love for her grandson; everything is more interesting and spiced up with striking Jodis. Isn't it?

Taking a cue from this inclination, India's popular reality show Big Boss, plans to add a similar twist to its 12th season. Getting such jodis (pairs) under one roof, Big Boss 12 is all set to fill our evenings with high voltage drama. The year is going to be replete with daily tasks, weekly tasks, luxury tasks, secret tasks, special tasks, and lucky tasks - all with an innovative theme of 'vichitra jodis' that is expected to get the excitement meter rising!

Set amidst a dreamy beach, the show is also expected to be a visual treat. The viewers are expected to enjoy an overflow of emotions and drama as the assorted couple jodis battle it out to survive 100 days. It would be interesting to see new relationships build up and old ones change for good or bad under the constant radar of multiple cameras and Salman Khan's dynamic supervision.

Big Boss

Bringing the 12th edition of the most popular non-fiction reality show of Hindi GEC space, Raj Nayak, Chief Operating Officer, Viacom18 said, "Bigg Boss is a classic example of disruptive-innovation. The show has not only earned us a loyal audience base over the years but has also earned us rich dividends in terms of our partnerships and alliances. Such is the success story of Bigg Boss that it has hit the right cords in whichever language it has been adapted to. The concept has remarkable potential and through the years we have been able to improvise it with newer themes, newer elements and newer faces. The buzz for this season has been overwhelming and I would like to thank Parle Agro's Appy Fizz who is our Presenting sponsor and OPPO F9 Pro who are the Powered by sponsor for their continued support over the last few years. This is a good indicator of true partnerships and a sign that our clients are happy with their association. This year we have also got onboard Panasonic OLED & Capital Foods as Associate Sponsors & a few more are in the pipeline."

He further added, "Our 9-year long association with Salman Khan has been extremely gratifying and his charm and persona has only made the show larger than life. This year's beach theme with 'vichitra jodis' will see some unique couples maneuver their way into the hearts of the viewers and not make them miss a single episode."

Speaking about the association, Nadia Chauhan, Joint Managing Director and Chief Marketing Officer - Parle Agro said, "At Parle Agro, we have an ambitious vision for the future coupled with high growth targets for our brands. Aligned to this vision, a core part of our media strategy is to associate with the largest television properties and in the entertainment segment Bigg Boss continues to be the largest platform. Its success and format has been a perfect fit for us to connect with our consumers."

Elaborating on the theme of the 12th season of Bigg Boss, Manisha Sharma, Programming Head - COLORS said, "We have a very good line up of unusual pairings of family and friends from across India. It's a challenge for us to take this show to newer heights every year since it's the most popular brand in the Hindi GEC space. Non-fiction content from COLORS has always set a benchmark, and now with the success of Dance Deewane and Rising Star our endeavor is to make the 12th Season of Bigg Boss a chart-buster."

Commenting upon his association as a host with Bigg Boss 9th year in a row, Superstar Salman Khan commented, "Bigg Boss is show that not only the Nation looks forward to but even I look forward to it with equal gusto. Though I have been hosting it for 8 years, every time it brings in a new experience for me and I make a few more connections. The theme 'vichitra jodis' is very amusing and the vast array of couples that we have shortlisted will surely keep the viewers engrossed to the show. It'll be fun to see whether the jodi's have each other's back or fall apart during the hard times."

Talking about its association that has completed over 5 years, Mr. Will Yang, Brand Director of OPPO India Pvt Ltd., said, "Bigg Boss as a property is becoming a huge success amongst the youth with every passing year. Entertainment being one of the major touchpoints, we have always focused on collaborating with platforms that are popular amongst the youth. It is always a pleasure to associate with Bigg Boss as we have always insisted on integrated marketing to connect better with the young consumers and provide them with the best of our ability. Both the brands OPPO and Bigg Boss are known for bringing India together over 5 years of partnership."

Commenting on the new theme of the show, Abhishek Rege, CEO, Endemol Shine India said,"Keeping our audiences intrigued and entertained year on year has always been our aim at Endemol Shine India. This time we have introduced a unique concept of 'Vichitra Jodis' in the Bigg Boss house. This season our interesting mix of contestants will also be paired up! What will be exciting to see is if these partnerships become their strength or their weakness and how these Jodi's will deal with the out of the box tasks given to them. This added to the various twists and surprises we have planned for them will make Bigg Boss season12 a complete entertainment package."

The show recently had a picturesque launch announcement in Goa and is now geared up for its marketing and digital campaign. For digital-savvy viewers, the VOOT exclusive properties will be the one-stop place for all the unseen and dropped footage and 'Cutless' - full versions of tasks, nominations, fights and drama.

The second season of 'Big-Buzz', which is the digital extension of BigBoss is set to bring the entire social media world to one platform to discuss and share views on the on-goings in the Big Boss house.

With a unique and fresh theme of 'Vichitra Jodis', the show had begun to grab attention before its premiere. As all the jodis get set to live together for 100 days, it would be safe to predict that the show is going to be an entertainment bonanza. APPY FIZZ presents Bigg Boss 12 powered by OPPO F9 PRO Bigg Boss has had its big launch on Sunday, September 16, 2018 at 9:00 PM. Subsequent episodes will air Monday-Friday at 10:30 PM and Saturday-Sunday at 9:00 PM.

For feedback/comments, please write to newsteam@afaqs.com

First Published : September 17, 2018 05:52 PM

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