Marketing Initiative

The eighth season of India's Got Talent returns with its credo 'Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aye'

By News Bureau, Marketing Interactive , afaqs!, Mumbai | In Media Publishing
Published : October 24, 2018 11:19 AM
Popular jury trio - Karan Johar, Kirron Kher, and Malaika Arora reprise their roles as judges; the show airs
every Saturday and Sunday at 10 PM only on COLORS!

Bringing viewers the best acts and highlighting India's hidden talent, COLORS' flagship reality show Maruti Suzuki Arena presents India's Got Talent powered by Vaseline and Frooti returns for its eighth edition. With its credo 'Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aye', the show stands for those passionate contestants who use their talent for the larger good of the society while daring to dream beyond their inhibitions and strive to make it a reality. The favourite jury trio - Kirron Kher, Malaika Arora and Karan Johar reprise their roles as judges while ace comedian Bharti Singh and Ritvik Dhanjani will up the entertainment quotient as the hosts.

Produced by Fremantle Media Private Limited, the latest season brings audiences stories that need to be seen and heard. The quest to find the best of the best ends with the contestants walking through the 'Hunar ka Darwaza' that sees everyone as equal and judges solely on talent. Unique performances like techno act, bike formations by the CRPF women, water aerial acts, spellbinding illusionist, Malkhambh, and first time ever - 3D projection and holographic interactive acts will be the highlights of this chapter of the show.

Colors GOT

Speaking on the launch of India's Got Talent, Nina Elavia Jaipuria - Head, Hindi and Kids TV Network, Viacom18, said, "COLORS has over the years established itself as a progressive brand brought to life through its evolved content strategy. All our shows and communication represents the dynamic social fabric of India and now with a high decibel property like India's Got Talent, we will once again provide a unique opportunity for best of national prodigies to showcase their passion and craft. We are sure that this iconic show without any prejudice has inspired many to pursue their passion will once again enthrall its audience with its immersive and diverse talent."

Manisha Sharma - Chief Content Officer - Hindi Mass Entertainment, Viacom18, on the launch said, "India's Got Talent is a flagship brand for us and is an extreme delight to showcase unique and untapped talent from across the country. Bringing these beautiful art forms on stage and see their journey is what makes it complete. So, here is to another season of India's Got Talent with our favorite panel, may the variety and journey be fulfilling to all."

Aradhana Bhola - Managing Director, Fremantle Media Pvt Ltd further added saying, "The Got Talent format finds a place in the Guinness book of world records as the most successful reality television format. This is the 8th season that we are doing with Colors who continue to be our partners in every sense of the way. We are excited to bring forth talent from the most urban & rural parts of India to the audiences. We hope this amazing talent coupled with our experienced and fun filled jury will create yet another season of irresistible entertainment."

On her return to the show Judge Kirron Kher, said, "I eagerly await every new season because I love the courage and determination that the participants display in order to achieve their dreams, especially those who come from small towns and cities. Over the seasons, the show has witnessed unique talent that has also represented the country on international platforms. I'm proud to be associated with the show for all the 8 seasons, since its inception in India."

Colors GOT

Fellow judge Malaika Arora elaborated saying, "My experience with the show gets better every season. Being able to witness acts that I didn't know exist is something I look forward to. However, this year will see me dish out innovative hashtags for the contestants that manage to fascinate me with entertainment & talent."

Karan Johar, commenting about his experience as a judge said, "Every season has been inspirational, and I am looking forward to raising the judging parameters to ensure that contestants bring their best to the stage. We are on the lookout for the absolute best among the many that will showcase their talent on this mammoth platform that has turned many dreams into reality."

An integrated 360-degree campaign has been chalked out to increase viewer engagement at every stage of the show incorporating multiple mediums across the country. Under the #TalentJohKaamAaye, the core theme of the show 'real talent is that which is used for the betterment of society' will be embodied by college students and citizens alike across 50 towns across the country. The sea of talent mobilized through this campaign and amplified through Radio will inspire the youth of this country to use their talent and spread joy to those who need it most.

A number of brands have been roped inn for the newest edition as sponsors which include Maruti Suzuki as presenting sponsor, Vaseline and Frooti as powered by sponsors and Macho Hint, Dish TV, Vim, Nirma Advance and Godrej Expert Rich Crème as associate sponsors.

Going by the first episode which was full of entertainment and included an interesting assortment of talented contestants, the show promises to keep viewers glued to their television screens.

The show airs every Saturday and Sunday at 10 PM only on COLORS!

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