What started with a video asking viewers to hold a plank (an exercise position) for 36 seconds, eventually turned into a mega outdoor act a 'Plankathon' for Bajaj Allianz. The life insurance brand bagged a Guinness World Record for 'the most people holding the abdominal plank position' in Pune.
The brand had launched its #36SecPlankChallenge campaign in September with a video on social media. It challenged viewers to hold a plank (an exercise position) for 36 seconds and challenge friends to do the same. Participants/challengers were to shoot a video and upload it on social with #36SecPlankChallenge.
Chandramohan Mehra, chief marketing officer, Bajaj Allianz Life Insurance, says "The Plankathon initiative reflects our commitment to promote and enable a massive fitness movement that could put India on a global map. The success of #36SecPlankChallenge campaign encouraged us to take the initiative to a higher level."
Mehra Further says that the participants needed to hold a plank for at least a minute to qualify for the Guinness record and the bar had to be raised from the initial plan of 36 seconds.
Here are a few visuals from the event:
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