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Bajaj Allianz gets 2k+ people to 'plank' in outdoor act

By afaqs! news bureau , afaqs!, New Delhi | In OOH News
Last updated : December 04, 2018 03:56 AM
The life insurance brand also bagged a Guinness World Record for most people holding a plank together.

What started with a video asking viewers to hold a plank (an exercise position) for 36 seconds, eventually turned into a mega outdoor act a 'Plankathon' for Bajaj Allianz. The life insurance brand bagged a Guinness World Record for 'the most people holding the abdominal plank position' in Pune.

The brand had launched its #36SecPlankChallenge campaign in September with a video on social media. It challenged viewers to hold a plank (an exercise position) for 36 seconds and challenge friends to do the same. Participants/challengers were to shoot a video and upload it on social with #36SecPlankChallenge.

ALSO READ: Why is the CMO of Bajaj Allianz doing a plank on LinkedIn?

Chandramohan Mehra, chief marketing officer, Bajaj Allianz Life Insurance, says "The Plankathon initiative reflects our commitment to promote and enable a massive fitness movement that could put India on a global map. The success of #36SecPlankChallenge campaign encouraged us to take the initiative to a higher level."

Mehra Further says that the participants needed to hold a plank for at least a minute to qualify for the Guinness record and the bar had to be raised from the initial plan of 36 seconds.

Here are a few visuals from the event:

Bajaj Allianz Life Plankathon Tarun Chugh, MD&CEO, Bajaj Allianz Life, Actor & Fitness Enthusiast Shilpa Shetty Kundra seen holding the plank AFMC Grounds, Pune, 25 Nov

Bajaj Allianz Life Plankathon 2353 people held the abdominal plank for one minute to set the record with Bajaj Allianz Life Plankathon

Bajaj Allianz Life Plankathon Shilpa Shetty, actor and fitness enthusiast

Bajaj Allianz Life Plankathon

Bajaj Allianz Life Plankathon L-R Rishi Nath, Adjudicator, Guinness World Records, Chandramohan Mehra, CMO, Tarun Chugh, MD&CEO, Bajaj Allianz Life with Shilpa Shetty holding the Guinness World Records certificate


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First Published : November 29, 2018 02:31 PM

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