In a recent development, Kellogg's India has awarded its creative duties to Ogilvy. The account will be handled out of the agency's Mumbai office. The account was earlier handled by J Walter Thompson.
Speaking on the recent development,Mohit Anand, MD, India & South Asia, Kellogg's, says, "After a successful partnership for many years, Kellogg's and JWT have mutually decided to part ways. We will always hold our creative collaboration in high regard and continue to wish each other success for the future."
"Kellogg's will now be managed by Ogilvy as the brand looks towards charting an exciting future in India, while JWT, as part of their consolidation, will manage the Quaker brand for PepsiCo." informs Anand.
The Michigan-based Kellogg Company which set its foot in India in 1994 is basically known for its flagship brand Kellogg's Corn Flakes, its other brands include Kellogg's Chocos, Kellogg's Special K, to name a few.
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