Hindustan Unilever Limited made a comeback to win EFFIE Client of the Year after losing it to Paytm last year. On the other hand McCann Worldgroup India retained its Agency of the Year title while Ogilvy India Group won the grand EFFIE for the Fevikwik Campaign - 'Getting the fixer at home to fix more' at the EFFIESs organised by The Advertising Club. HUL had won EFFIE Client of the year award five times in a row between from 2012 to 2016.
Vikram Sakhuja, president of The Advertising Club and Chairperson, EFFIEs said "Winning an EFFIE is a career milestone and is reflective of the campaign's innovation, execution efficiency and communication impact. The focus for us at the EFFIEs is to reward and recognise brand stories that have strength of idea and have showcased effectiveness, scalability and contributed significantly to brand and the categories communication and growth agenda."
"The EFFIEs 2019 has continued to witness significant representation and support from industry leaders and media mavens. The awards this year saw as many as 283 entries, including 137 Clients, 105 Planning/ Agency Heads, 15 Media Professionals and 26 Specialists who adjudged the awards across Mumbai, Delhi and Bangalore, ensuring inclusivity and substantial category representation. The awards have year on year evolved to include new categories and represent new genres basis changing industry ecosystems, ensuring that the awards continue to stay relevant and pertinent," stated Mitrajit Bhattacharya, co - chairperson, EFFIEs
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