Cannes Lions appoints FCB Ulka’s Swati Bhattacharya as 2019 See It Be It Ambassador

Cannes Lions has roped in Swati Bhattacharya, chief creative officer, FCB Ulka as 'See It Be It'( https://www.canneslions.com/learn/sibi ) ambassador for this year, guiding the participants through the programme and leading the discussion around the theme for this year which asks participants to “Invite yourself”.

Through the See It Be It initiative, launched in 2014, Cannes Lions has funded over 70 women to attend the Cannes Festival. In partnership with Spotify, the programme supports the next generation of female creative directors and takes an active role in shaping the industry to become more representative of the world we live in.

As one of the leading female CCOs in India, Bhattacharya currently leads a team of 113 people at FCB Ulka, working on brands as diverse as The Times of India, Nestlé, UNICEF, GSK and Pizza Hut. Armed with 24 years in the industry, she was also the brain behind FCB Ulka’s #NoConditionsApply campaign for Times of India, which aimed to change the 400-year-old Bengali Hindu ritual of Sindoor khela from one of division to one of inclusion.

Taking on the role from last year’s ambassador, Chloe Gottlieb, director of product design at Google, Bhattacharya will work with See It Be It Chair Madonna Badger, CCO and founder of Badger & Winters in steering the course of the programme.

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