Icubeswire bags digital marketing mandate for Bajaj Capital

By afaqs! news bureau , afaqs!, New Delhi | In Digital
Published : March 11, 2019 01:02 PM
The duties also include conceptualizing creative renditions and strengthening the SEO & SEM of the brand.

iCubesWire has bagged the integrated digital mandate for India's leading financial service provider, Bajaj Capital. The agency will be responsible for managing a 360-degree digital marcom and strategy for the brand ranging from media spends, social media marketing, digital campaigns along with social listening & ORM. The duties also include conceptualizing creative renditions and strengthening the SEO & SEM of the brand.

In addition to the list, integration of advanced technology will also be a crucial part of the mandate. Delta - the unified digital suite, an in-house product created by iCubesWire, will be a worthy augmentation to the digital agenda.

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Speaking on the association, Metesh Bhati, Head - Digital Transformation, Bajaj Capital, says, "At Bajaj Capital, our aim was to approach an ROI driven agency that justifies the spends meticulously. Since iCubesWire's core strength lies in imparting higher ROI, we chose them as our digital partner. We hope the ardent team of iCubesWire would be an equal partner in our ambition and will help us reach the loftiest measure of the targeted metric."

Commenting on the win, Sahil Chopra, Founder & CEO, iCubesWire, says, "We are vehement to onboard Bajaj Capital as our esteemed client. With the promise of consistently walking an extra mile, our expert team delivers effective measurable ROI. Igniting the interest amongst the target audience and tracking conversions online is exactly the kind of marketing we are geared to deliver as an agency."


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