Why are Publicis executives cross-dressing?

By afaqs! news bureau , afaqs!, New Delhi | In Advertising
Published : April 17, 2019 02:30 PM
The initiative is part of Publicis India's #AllEqual campaign, designed to draw attention to the existing gender pay gap in the industry - and to take a stand against it.

Publicis Communications India and Publicis Media India were recently certified as equal pay organisations by KPMG. Publicis India's Twitter profile posted a group photo of its top executives dressed like the opposite gender. Check out the visuals - they're pretty telling. The campaign was crafted by Leo Burnett India; the creative team is led by Rajdeepak Das, the agency's chief creative officer and managing director.

The Twitter post reads: "Publicis Communications India & Publicis Media India are proud certified equal pay organisations and we are committed to building a strong, inclusive and diverse workforce with equal opportunities for all."

All Equal 12 Saurabh Varma, CEO, Publicis Communications

All Equal 9 Rajdeepak Das, Chief Creative Officer, Leo Burnett

All Equal 1 Adityan Kayalakal, Market Acceleration Lead - India, Publicis

All Equal 2 Amaresh Godbole, CEO Digitas India

All Equal 3 Ameya Joshi, Leader - HR, Law & Kenneth, Saatchi & Saatchi

All Equal 4 Anupriya Acharya, Chief Executive Officer, Publicis Media India

All Equal 5 Chahna Rupani, Head of Prodigious India

All Equal 6 Gandhali Karnik, Creative Director, Indigo Consulting

All Equal 7 Nikhil Lodaya, Vice President, MSL India

All Equal 8 Prasanna Kulkarni, head of creative, Indigo Consulting

All Equal 11 Sandhya Srinivasan, Managing Partner and Chief Strategy Officer, L&K, Saatchi & Saatchi

All Equal 13 Sejal Shah, Managing Partner and Head of Publicis Media India

All Equal 1 Rakesh Hinduja, COO, Leo Burnett West, India

All Equal 14 Srija Chatterjee, Managing Director, Publicis Worldwide

All Equal 15 Surbhi Gupta, Chief Talent Officer, Publicis Groupe South Asia

All Equal 16 Tanmay Mohanty, Group CEO, Zenith & Performics, Resultrix India

All Equal 17 Vaishnavi Murali, Associate Vice President and lead publicis Consultants Asia

All Equal 18 Vandana Verma, Executive Director, Arc Worldwide

ALSO READ: Publicis Groupe to acquire Epsilon

Creative: Rajdeepak Das, Vikram Pandey, Sonal Chhajerh, Neel Roy, Tinna Rajput, Kristoff Oliveira

Management: Surbhi Gupta, Neeti Nayak, Myra Fernandes, Rohan Mitra, Hemal Thakkar

Studio Team: Bhagwan Dagre, Rajendra Raut Vijay Kesarkar, Prashant Surve, Dilip Rahate, Hemant Kathe, Sanjay Ghosalkar and Mahesh Rane

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