As the first phase of voting kicks off in the world's largest democracy, striking a chord with potential TGs across platforms is a priority for any brand (the same is true for political parties) and they clearly don't want to leave any stone unturned.
An India Today article, published last week, reported that microblogging platform Twitter recorded 45.6 million tweets related to the Lok Sabha elections from March 11, 2019 (the day the elections were announced) to April 11, 2019.
While Walmart-owned Flipkart is organising voter registration camps for staffers, Samsung is providing employees with days off to travel and vote promising not to count those days as leave. Domino's and Dunkin Donuts, both run by Jubilant FoodWorks, have authorised a day off for voting and Swiggy is running a 'pledge to vote' campaign for its delivery staff.
Here's a quick listicle of some commercials/campaigns that stood out:
ALSO READ: A Dummy's Guide to Political Advertising
#ElectionsOnMX positions the Indian elections as the biggest theatrical drama in the world.
In a bid to encourage MSME players in the country, Instamojo launched the IAMMSME campaign on April 8.
What are some of the challenges your #startups often face?— Instamojo (@instamojo) April 16, 2019
Let us know here: https://t.co/RMt8JpIbDx #Instamojo has always represented the #MSMEs of our country, this time, you have the power to represent the community by voting as an MSME.#bjp #election #elections2019 #vote pic.twitter.com/i2yYwoMvzr
Comedy Central presents a hard-hitting question - "Are you a Chooser or a Loser?" - urging viewers to understand the importance of their vote
As part of Swiggy's #VoteKaroPhirSwiggyKaro campaign, delivery partners who vote will win 'Swiggy Smiles' reward points
Let's travel to vote - Samsonite
We travel to our hometown for love. The love of friends & family, the love of home cooked meals and memories. This time, let's travel for another love. The love for our country.— Samsonite India (@SamsoniteIndia) April 10, 2019
Many of us are registered in a different city. Come, let's take #EkDinKiChutti and #TravelToVote pic.twitter.com/4YLVrUQDRu
For feedback/comments, please write to firstname.lastname@example.org