Netizens from all over India woke up at 6:30 a.m. on April 15 to catch the first episode of the final season of Game of Thrones. The show has been running successfully for seven seasons and considering its enormous fan base, it's not surprising at all that brands want to reference the show in marketing and ad campaigns. This list isn't exhaustive, but here's some of the brands who are riding the Game of Thrones wave to send their message across...
Hotstar Premium allows users to stream Game of Thrones along with the rest of the world and in the days prior to the show, they've been quite active on social media, the days before the show released, posting memes and short teaser videos.
They also ran creatives on the theme of spoilers...
The brand best known for holding things together surprised fans when they posted this creative referencing a line that a character discussed in the first episode of the final season.
3) Johnnie Walker
White Walkers are the name of ice monsters/zombies that come from the far north of the fictitious continent Westeros. Since Johnnie Walker shares a part of its brand name with the name of these zombies, a collaboration seems like a no-brainer.
The creative that Flipkart put out was a clear nod to the title - 'A Song of Ice and Fire.' This is what George R.R. Martin titled the book series that Game of Thrones is based on. Considering that Flipkart started out as an e-commerce platform that sold books, this can be seen as a nod to its roots.
All your wishes fulfilled right from your throne. We've been delivering through Fire and Ice since 2007. pic.twitter.com/jXg3aVLZmy— Flipkart (@Flipkart) April 15, 2019
The condom brand always comes up with tongue-in-cheek copywriting and this time was no exception.
How far would you go?
You GOT to do what you GOT to do 🤷🏻♀️ pic.twitter.com/wb9iEBVKbf— Tinder India (@Tinder_India) April 14, 2019
JioSaavn took the opportunity to create a Westeros inspired maps that have genre playlists spread across different locations.
When you play the game of streaming, you stream some music and then you stream some more. 🎶🔥— JioSaavn (@JioSaavn) April 15, 2019
Rock👉 https://t.co/tV0YWLLinv pic.twitter.com/ogMZOwbqYY
The Colonel called dibs on the throne...
9) Tic Tac
Speaking of white walkers...
10) M.A.C Cosmetics
The makeup brand had its own take on the iron throne
11) Godrej Nature's Basket
The grocery and fresh food store introduced a new entrant in the battle against summer...
Speaking of beating the heat...
Guys, there is only one war that matters - the war against the sun. Victory will surely be ours, because we have two awesome fighters on our side - Cinthol Lime and Cinthol Cool. Be prepared, because Summer has arrived. #RefreshYourSummer #GameOfThrones #ForTheThrone #GOT pic.twitter.com/VffJ0qEjH5— Mr. Summer Fresh (@GodrejCinthol) April 15, 2019
It's interesting to note that it's not just brands that sell products, but a couple of dating apps have gotten in on the action too. Tinder India in a press release recently informed us that Game of Thrones was the most frequently mentioned show in bios. International dating app OkCupid went a step further and let users discover GoT fans among themselves by providing an option of displaying a badge on their profiles, stating that they're official fans of the show.
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