Navneet Suyal, former associate vice president, Cheil Worldwide India, has launched his full-service communication agency - Mascotoptimus Brand Solutions. Suyal quit Cheil last year where he was heading the brand communication division and was instrumental in developing non-Samsung business with United Breweries, Adidas, Timex, Britannia, and Coke.
Commenting on the initiative, Suyal said, "Times have changed. Advertising is no longer passive. Consumers now opt into your marketing and want to see themselves reflected in your brand. Agencies can no longer talk at consumers; they must speak with them. As a result, client needs are changing."
Mascotoptimus Brand Solutions is headquartered in New Delhi and has already started operations in Delhi NCR, Mumbai and Bangalore. With a team of integrated marketers from the fields of brand communication, digital, social, activation, retail, and content development, the agency will offer a slew of services to clients. These services consist of advertising, brand building, digital communication, retail communication, and experiential marketing.
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