On Day 4 of the Cannes Lions awards, Indian agencies brought home 4 Bronze Lions. Of these 4, 3 Bronze Lions were won by Dentsu Webchutney and FCB Ulka won 1 Bronze Lion.
In the Brand Experience and Activation Lions category, Dentsu Webchutney and FCB Ulka won a Bronze Lion each. Dentsu Webchutney won a Bronze Lion for their work on 'Hagglebot' for Flipkart's Big Billion Days Sale event. The concept of a Hagglebot was made by Webchutney in association with Google Zoo to create an artificial intelligence avatar called Hagglebot. It allowed users to bargain for prices of products instead of merely offering them the item at a discounted rate. With Hagglebot, Dentsu Webchutney also won a Bronze Lion in the Creative eCommerce Lions category.
FCB Ulka also won a Bronze Lion for their work with The Millennium School on the 'Open Door Project' in the Brand Experience and Activation Lions category. This is what Rohit Ohri, Group Chairman & CEO, FCB India said about the project - "Open Door is a breakthrough project that seeks to help solve for the education crisis that India is facing. Over 25 million children don't have access to quality education. Millennium schools and FCB Ulka partnered to promote the idea of 'second shift' schools. Schools which opened again after hours to provide underprivileged children with quality education. Through this project, we hope to inspire many more schools to open their doors to these young hungry minds. If this project is successful, it has the power to make the future of India much brighter."
In the Mobile Lions category, Dentsu Webchutney won a Bronze Lion for their work on Swiggy's 'Voice of Hunger' challenge. The challenge made use of Instagram's voice notes feature and invited users to make weird noises to send voice notes in the shape of food dishes (The challenges were to make a voice note that looked like a nacho, a kebab, a fish, etc)
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