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Shaadi.com launches a campaign that celebrates 60 Lakh Success Stories
Success stories since its inception in 1996.
Shaadi.com has launched a brand new campaign that celebrates ‘60 lakh Success Stories’. With this campaign Shaadi.com aims to further cement its position as a market leader in the online matchmaking space.
The campaign brings to life the journey of singles from the first meeting up until marriage. It also captures key moments in this journey such as anxious first meetings, late night conversations and awkward introductions with the in-laws. Shaadi.com takes its viewers through this journey with couples from different walks of life to showcase the diversity in the success stories.
Talking about the campaign, Pamit Anand - VP & Business Head, Shaadi.com, said, “At Shaadi.com we obsessively look at one metric i.e. the number of people who find their life partner with us. We truly believe this reflects the sum total of all our efforts and stands testimony to our legacy. As market leaders it was imperative that we celebrated this milestone. It not only builds credibility for the brand but plays a pivotal role in driving consideration for the matchmaking industry.”
Commenting on the creative thought behind the new television commercial, Abhijit Avasthi of Sideways Consulting says, "Shaadi.com was keen to bring alive the 6 million success stories they have engendered. While each of the couples reflect the young, independent, global Indian spirit, what really speaks to the heart are the Indian nuances in the film. We wanted single people around the country to relate to these relationship milestones, while at the same time inspire them enough to sign up for this beautiful journey if they haven’t already."
TVC Credits:
Agency: Sideways
Creative Team: Abhijit Avasthi, Nivedita Agashe, Saloni Gajjar, Heetal Dattani and Purva Bakalkar
Strategy (Account Management) Team: Sonali Sehgal, Shruti Bhandari and Zahabiyah Madraswala
Production House: Matchbox Shots
Directed by: Jessica Sadana
Music: Gaurav Chatterjee
(We received this information in a press release.)