Ex-Rediffusion adman Conrad Saldanha passed away at New Zealand’s Auckland, yesterday. He recently suffered a bout of pneumonia that led to further health complications. He emigrated to New Zealand after his retirement from the world of advertising. He has worked in Rediffusion Y&R for 25+ years and is an alumnus of St. Xavier's in Mumbai.
At Rediffusion Saldanha, worked as the chief executive officer of Showdiff Worldwide. In 2008, he movedon to a newly created corporate role, in which he led external affairs and communications for the Rediffusion Y&R group companies.