Mudra old hand Aurobindo Mohanty is no more

Advertising and marketing veteran Aurobindo Mohanty is no more.

He had over 20 years of experience; a bulk of it was at Mudra. Mohanty serviced the Rasna brand from Ahmedabad for a decade, and later at Mudra Chennai, he worked on brands such as Hercules Cycles, Sify, Henkel, and Fa.

Mohanty took charge of Rasna’s marketing in 2005 and then, as per his LinkedIn bio, became the vice president at Reliance Retail. He'd also enjoyed stints at HTA, Clarion, and Karishma (Lintas Group).

“Aurobindo was more than a thorough ad professional. A very noble person with a good heart, ever obliging, ever gracious. I had the privilege to work with him over many years in Mudra and Rasna. My tribute to this ever-green personality, may his soul rest in heaven,” says Piruz Khambatta, group chairman, Rasna Group

cover image credit: G S Shridhar