Ashish Chakravarty heads back to McCann as executive director and head of creative, India. He has been recognised as one of the top creative directors in India and also been ranked among the top 50 ECDs in the world. He was till recently chief creative officer of WPP's Contract , overseeing creative output of Contract Advertising, iContract, Designsutra, and Core Consulting.
In his earlier stint at McCann India he closely worked with Prasoon Joshi and helped build McCann Delhi as one of the leading operations in Delhi market. Ashish will directly report to Prasoon Joshi.
Prasoon Joshi chairman McCann Asia Pacific and CEO & CCO McCann Worldgroup India says, "Ashish is a rare breed of creative talent who is backed by solid strategic thinking. He's constantly rediscovering himself and genuinely interested in creating work with depth and effervescence at the same time. Moreover, he is a great team builder , am really looking forward to Ashish joining McCann back."
Chakravarty says, "There is a certain degree of familiarity, and fondness that I have for McCann, having spent over a decade there. I enjoyed a fabulous run in my last stint, and it always felt good to see it continue from strength to strength.
On a personal note, I have a huge regard for Prasoon, both as a creative leader, and for the person that he is. Our bond runs deep, and we have a quirky chemistry of sorts; one that is maddening, and magical at the same time. And almost always results in some very good work. So, when the opportunity came to get back into the thick of it, and also in a more substantial way than before, I found it hard to resist."