Saugata Bagchi has started a new role as head of global content marketing at Tata Communications. Tata Communications has rechristened its digital marketing efforts to create a content marketing team and Saugata will be heading it. This mandate is all about working with & guiding a team of enthusiastic professionals to create the right content, published on the right brand assets, & leverage it with the right media vehicles.
Saugata has over 16 years of experience in the agency and account management side. Prior to joining this role, he was with Quasar Media as the National head working closely with communications planning, UX/UI and web analytics, consumer insights & digital activation.
Before joining Quasar, Bagchi was in charge of the Mumbai and Bengaluru offices of Tribal Worldwide. In that role, he was responsible for driving the agency's business and worked closely with major clients such as HUL, Emirates and McDonald's.
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First Published : February 11, 2019 02:22 PM