Previously, he was serving as VP, marketing - Star Sports.
Kartik Mahadev has joined ZEE Entertainment Enterprises Ltd (ZEEL) as marketing head - English Cluster.
Prior to this, Mahadev was serving as the VP, head of marketing - Star Sports. Throughout his stint with Star, he developed marketing and media strategy for brand ‘Star Sports’ and drove business outcomes for the premium sports business.
An alumnus of Xavier Institute of Management, Mahadev started off as an intern at Cadbury India Ltd (now Mondelez India) and has spent nearly 12 years in the company.