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Manisha Lath Gupta to head marketing for Uber India

By afaqs! news bureau , afaqs!, New Delhi | In Marketing
Last updated : March 12, 2019 02:55 PM
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Sanjay Gupta, Uber India's current marketing head will move to Uber US and Canada in a new role.

Uber announced the appointment of Manisha Lath Gupta as the Head of Marketing for India. This announcement follows the recent appointment of Pavan Vaish as the Head of Central Operations. Having completed over 1 billion trips in India and South Asia region in July 2018, the company plans to continue driving growth by offering more modes and entering more cities this year under the strategic stewardship of a stronger and bigger India leadership team.

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Manisha Lath Gupta will oversee marketing initiatives for Rides and Eats Business for India South Asia. A seasoned marketer, entrepreneur and leader, she comes with over 20 years of experience across consumer goods, banking, ecommerce and fintech. Over the course of her career, she has conceptualized and executed brand campaigns, driven digital performance and has ran a successful start-up.

Manisha will take over from Sanjay Gupta, who will soon move to Uber US & Canada in a new role.

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Commenting on the new appointment, Pradeep Parameswaran, President, Uber India & South Asia, Uber said, "In line with Uber's India growth strategy, we continue to build and strengthen a team of industry experts who appreciate the impact of ridesharing and drive innovation for a better tomorrow. We are delighted to have Manisha join us as Uber's Marketing Head. We would also like to thank Sanjay for being a thought partner and for helping build a strong, diverse and engaged marketing team. His movement to the US & Canada team underlines India's position as a talent exporter and we wish him the best for his new role."

Manisha Lath Gupta, said, "I am extremely thrilled to be part of Uber's India journey as it continues to transform mobility and make meaningful impact. I look forward to develop deeper brand engagement and add innovative solutions to the marketing mix."

Manisha started her career with Unilever in India, where she spent close to eight years (1997-2004) and another six years (2004-2010) across two different roles at Colgate Palmolive. Later, she successfully transitioned to the banking industry as the EVP & Chief Marketing Officer at Axis Bank.

First Published : March 05, 2019 03:47 PM