Nagaraj Rao comes with more than 25 years of experience, of which 11 years were with IBM India, as the Retail Delivery & e-Commerce Practice Leader, where he was managing a large global delivery operation.
Rao said, "I am super excited to join the Mirum family. Marketing Automation is the future of digital communication. It enables a brand to reach out to customers with the right messaging, over the right channel and with the right context, generating huge ROI on digital investments. I believe every B2C brand, will need to invest in a Marketing Automation platform over the next 12 to 18 months."
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Hareesh Tibrewala, Mirum India, Joint CEO, Mirum India, adds, "Digital marketing requires creativity and technology to come together... to create a great consumer experience. Marketing Automation enables this to happen. As a Salesforce Gold Consulting Partner, Mirum has a deep expertise in this area. With Nagaraj Rao coming on board, we will continue maintaining and further strengthening our leadership position in this segment."