Prior to joining Mirum, he was with IBM India.
Nagaraj Rao comes with more than 25 years of experience, of which 11 years were with IBM India, as the Retail Delivery & e-Commerce Practice Leader, where he was managing a large global delivery operation.
Rao said, “I am super excited to join the Mirum family. Marketing Automation is the future of digital communication. It enables a brand to reach out to customers with the right messaging, over the right channel and with the right context, generating huge ROI on digital investments. I believe every B2C brand, will need to invest in a Marketing Automation platform over the next 12 to 18 months.”
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Hareesh Tibrewala, Mirum India, Joint CEO, Mirum India, adds, “Digital marketing requires creativity and technology to come together... to create a great consumer experience. Marketing Automation enables this to happen. As a Salesforce Gold Consulting Partner, Mirum has a deep expertise in this area. With Nagaraj Rao coming on board, we will continue maintaining and further strengthening our leadership position in this segment."