Deshpande had joined the multi-media production house as head of digital content and IP.
Devendra Deshpande has been elevated as head - business and growth at Friday Filmworks, a multi-media production house. Deshpande had joined Friday Filmworks as head of digital content and IP in January this year.
Prior to Friday Filmworks, he has been a part of GroupM for over eight years and has served as the head of Mindshare Content Plus for three and a half years.
Deshpande has over 16 years of experience in developing long-term strategic partnerships through an understanding of advertising, social, integrated marketing, consumer insights, and media.
Over the course of his tenure at GroupM, he has worked with several brands such as Unilever, Pepsi, GSK, Diageo, Kellogg's among others.
ALSO READ: Devendra Deshpande quits Content+