Dentsu India has roped in Malvika Mehra, erstwhile Founder and Creative Director of Tomorrow Creative Lab, as Chief Creative Officer. As part of the mandate, Mehra will now be responsible for the agency's creative duties across all offices. Dentsu India will also launch Dentsu India Tomorrow Lab - the new Design and Innovation unit, under her creative leadership.
More than two decades of successfully partnering clients in building famous brands across two advertising agencies (Ogilvy and Grey).
A two-time Cannes Gold Lion and D&AD pencil winner, Malvika has served jury duty across categories like film, print and design at international advertising and design festivals like Cannes, Clio and Spikes Asia.
Speaking on the new appointment, Simi Sabhaney, CEO, Dentsu India said, "I am delighted to welcome Malvika to the Dentsu family. I have worked with her in the past, and I must say it was a rather fruitful experience. I respect Malvika for her fine design thinking ability, entrepreneurial spirit and her hunger to create great work that works."
Malvika Mehra said, "Joining Dentsu India as CCO, has been the most interesting pivot in my entrepreneurial journey. With the backing of the robust, truly collaborative DAN network and teams and a solid, go-getter business partner in Simi, I get to play that fancy word, intrapreneur for real. And continue to place the brand, at the golden intersection of ideas (of course), but also design and technology, for all our amazing clients.First Published : April 01, 2019 12:25 PM