Global Fashion Group has appointed Gunjan Soni as the CEO of their website ZALORA. ZALORA is an e-commerce site that serves consumers across Asia. ZALORA was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA's localised sites offer an extensive collection of international and local brands as well its own in-house labels across apparel, shoes and accessories. Making the shift from India to Singapore, Soni brings with her nearly 13 years of experience in the field of marketing, strategy and operations.
In an interview with afaqs for the 2018 CMO special, we asked her what was the toughest part of being a brand marketer. She told us "In today's connected environment, old-school rules of marketing - akin to broadcasting - have become passé. Today, the one who can connect effectively with each individual shopper wins the day. Data, analytics and the ability to mine them efficiently are key to being successful; it's called 'MarTech'"
Soni has previously worked as executive vice president at Star India, and as a principal at McKinsey & Company. At Myntra, she was responsible for handling their marketing operations and at Jabong, she was responsible for managing the profits and losses of the company.
First Published : April 08, 2019 06:25 PM