He has been elevated as Group Chief Strategy Officer.
MullenLowe Lintas Group today annoumnced the elevation of Subramanyeswar better known as Subbu. He joined Lowe Lintas as its National Planning Director, eight years ago, in 2011. He championed the Group’s effectiveness awards agenda and has played a capital role in the Group winning at prestigious award shows such as APAC Effies, India Effies, Tambuli, Tangrams and the world-renowned Jay Chiat by 4A’s.
Commenting on Subbu's elevation, Virat Tandon Group CEO, MullenLowe Lintas Group said “Subbu has been a fantastic partner for not just our planning, business and creative leaders, but also for our clients over the past few years. He is a very generous giver of his thoughts, time, energy and passion. In his new role as Group CSO, Subbu will play a crucial role in driving our global model of “hyper-bundled” solutions for our key clients across Lowe Lintas, Mullen Lintas, LinConsult, GolinOpinion, LinEngage, dCell and other strategic collaborations and partnerships. As always, we want to put strategy first, even while developing hyper-bundled campaigns."
Subbu believes that in today’s hyper-connected age, clients are best served through a hyper-bundled ecosystem that involves smashing together scrums of best talent/thinking from every discipline – from brand planning to creative, digital marketing, public relations and social media, media planning, mobile marketing, consulting, design, content and performance analytics, navigating the modern brand marketing landscape to create work that leads or influences culture and builds business value.
Excited about the new role, Subbu, Group Chief Strategy Officer, MullenLowe Lintas Group said “The opportunity ahead for us is vast and a big part of my job is to accelerate our proven strategic thinking ability in this turbocharged technology and data-led world, with “hyper-bundled solutions” that give unfair share of attention to our Clients’ businesses, brands and reputations.”
Subbu assumes the new responsibility with immediate effect.