Ananda Vikatan, Tamil Nadu's media group has roped in Chetan Rama Amin as their Business Head - West.
Chetan Rama Amin has more than 17 years of experience in Strategic Planning, Business Development, Coordinating with marketing agencies & clients, and proven track revenue share growth with renowned television & media industry players. Starting his career as Sales executive, Chetan Rama Amin was earlier associated with Hansa Vision Private Ltd, Balaji Telefilms Ltd and UTV Walt Disney India Private Ltd. Prior to joining Vikatan Group, his last assignment was with Dish TV India Ltd as Deputy General Manager - Ad Sales (West & East) for Dish TV/Videocon.
Chetan Rama Amin has done Rutgers Mini-MBA Business Essentials Program from Rutgers State Universtiy, New Jersey and Post Graduate Certification Program in Marketing and Brand Management, MICA.
NS Easwaran, CSO, Vikatangroup said 'Chetan brings in the expertise and broad understanding of TV business and knowledge of Brands and advertising eco system of Western region, particularly Mumbai. We expect Chetan to spearhead a direct engagement with our potential advertisers by showcasing Vikatan's various strengths in Magazines to TV Content to Digital to Youtube to Events to Awards and grow our revenue share from Western Region.
B Srinivasan, Managing Director of Vikatan Group said, "With a 93 year old legacy and trend setting editorial approach, our flagship magazine Ananda Vikatan leads the Tamil magazine segment with 3.4 million total readership according to IRS 2019 Q1. Vikatan.com carries this legacy with the agility of a digital native.First Published : June 10, 2019 05:30 PM