He will be based in Bengaluru and work closely with Arun Iyer.
Sandeep Balan, former head - digital marketing at United Breweries, has joined Spring Marketing Capital as partner - branded content. He will be based in Bengaluru and work closely with Arun Iyer.
Balan joined United Breweries in 2012 where he was responsible for driving online, social and mobile strategy for Kingfisher Beer & Heineken (India).
Prior to that Balan worked with Star India as lead - digital marketing (Life OK). He has also worked with Idea Cellular for over four years in digital marketing vertical.
Arun Iyer, former chairman & chief creative officer, Lowe Lintas, along with Raja Ganapathy, ex-chief of marketing of Sequoia India and former DDB Mudra Group CEO Vineet Gupta launched Spring Marketing Capital in January this year. The venture capital provides capital and consultancy service to technology start-ups.