afaqs! news bureauPublished: 19 Jun 2019, 3:58 AM
People Spotting

Zoomcar elevates Varun Jha as CMO and Head of Demand Business

He will oversee the demand business and revenue generation through B2C products.

Zoomcar has elevated of Varun Jha from Sr. Vice President, as its Chief Marketing Officer and Head of Demand Business. Varun will be a part of the top management at Zoomcar and spearhead Growth, strategic Alliances, API based Product partnerships, Brand marketing and Content. Jha will oversee the demand business and revenue generation through B2C products.

Zoomcar elevates Varun Jha as CMO and Head of Demand Business

Varun Jha

On his new role, Varun Jha, CMO and Head of Demand Business Zoomcar, said “I'm delighted to empower the world-class team at Zoomcar. It is personally an honour for me to be a part of the top management here and I’m very enthusiastic to take up the charge as the company’s CMO. Today, Zoomcar is at the cusp of a mobility revolution in India. This has also brought enormous problem-solving opportunities for me with regard to supply-demand standpoint. In terms of demand, the platform’s exponential growth is being triggered by both first time user acquisition and increasing the repeat user frequency across trip duration cohorts. On the supply side, ZAP subscribe has seen immense uptake since its launch last year and we will continue to invest in building brand awareness and consideration through ATL efforts and mass media campaigns.”

Commenting on the latest development, Greg Moran, Co-founder & CEO of Zoomcar said, “I’m extremely delighted to have Varun onboard as the CMO of Zoomcar. He has a proven track record of scaling various consumer internet businesses as a growth marketer and his extremely revenue focussed approach makes him the perfect fit for the role. Varun has an amazing expertise that cuts across both online and offline marketing and his impeccable business acumen makes him a rare-to-find talent in the modern day marketing context. Zoomcar expects to substantially increase its B2C revenue and further solidify its market leadership by using his diverse skill set across user growth, brand marketing, creating deep structured product partnerships and data analytics.”

With over 11 years of experience, Varun has worked with leading Fintech and E-commerce companies like PayU and Snapdeal in leadership roles. He holds a management degree from School of management, IIT Bombay, and a Bachelor's degree in Electronics and Telecommunications Engineering from Mumbai University.