afaqs! news bureauPublished: 4 Jul 2019, 3:11 AM
People Spotting

Fulcro appoints Akshat Trivedi as Executive Creative Director

He will lead the creative team at the venture.

Fulcro, an integrated digital marketing and communication agency has appointed Akshat Trivedi as the Executive Creative Director. He will lead the creative team at the venture.

Akshat brings over a decade of experience in creative communication to the Fulcro team. He started his creative career at Ogilvy, Mumbai, where he worked on different brands including Star TV, Cadbury Perk, HUL, Mumbai Indians, Nutrela, and SBI life, to name a few.

Fulcro appoints Akshat Trivedi as Executive Creative Director

Akshat Trivedi

He later functioned as an independent creative consultant before joining The Womb, where he scripted popular TV campaigns for Fogg. Some of these include ‘Kya ChalRaha Hai’; ‘Baaki sab uddjaayega, Fogg RehJaayega’, Fogg ‘Train’TVC.

He also wrote the launch campaigns for youthful brands like Asus Zenfone 4 ‘JinkiDuniyaBadiUnki Selfie Badhi’ and Zeelrainwear’s ‘Fiyer’ film.

Speaking about his association with Fulcro, Akshat, said, “It is indeed heartening to lead the creative souls at Fulcro, I look forward to share my learnings while creating a few of my own, through the young tech brains at Fulcro. So together we can do some awesome work for new set of brands and take the company to greater heights.”

On this appointment, Sabyasachi Mitter, Founder and Managing Director, Fulcro, said, “As we grow, it is also important to continue to offer our partners the very best output. We’ve long admired the incredible campaigns that Akshat delivers and at a time of increasing opportunity for our long form content, we are excited to welcome him to the team.”