Anjali Malthankar joins Tonic Worldwide as national strategy director

Tonic Worldwide, an independent digital agency, has recently appointed Anjali Malthankar as its national strategy director in India.

Prior to Tonic, she has worked with various agencies, such as Ogilvy & Mather, Law & Kenneth, DDB Mudra, Leo Burnett Orchard and Madison BMB. In her last full-time stint, Anjali was leading strategic planning at Madison BMB. Over the past 3 years, she has been an independent consultant for leading advertising and research firms.

Commenting on the new appointment, Chetan Asher, founder & CEO, Tonic Worldwide, says in a press note, “We are delighted to have Anjali on board with us. Anjali fuels our ambition to build communication that is human centric and her deep understanding of Indian consumers and cultural insights will balance our tech led future focused approach.”

Talking about her new assignment, Anjali Malthankar says, “I am excited about sharing, learning and working with the young and energetic talent and proud to be part of a great leadership team. I really admire their people-centric approach in an industry where there is a high attrition rate and client relationships are short-term. Looking forward to shaping brands and cracking insightful work in a fast-paced digital world.”