Yadav joined the broadcaster as executive vice president, Marketing & Communications in 2011.
Gayatri Yadav, president, Consumer Strategy & Innovation decides to move on from Star India. She joined the broadcast conglomerate as executive vice president, Marketing & Communications in 2011. In 2016, she was elevated as the president, Consumer Strategy & Innovation. During her stint at Star, she was associated with successful marketing campaigns like, ‘Mauka Mauka’, ‘Nayi Soch’ and many others.
A senior official at Star India confirmed the news to afaqs!
Yadav started her career in brand management at FMCG giant Procter and Gamble in 1992. In 1996, she moved on to General Mills, branded consumer food company. There she worked on several key initiatives, launching Pillsbury in India was one of them. After a 14-year-stint she moved on from General Mills as the Marketing Director and a few months later joined Star India.
Gayatri Yadav is a BA in Humanities and Literature and did her MBA from IIM Calcutta.