DY Works appoints Debu Purkayastha as its Creative Head. Based in Mumbai, he will focus on further strengthening DY Works offering of Human Centric Business Design Solutions to businessess across categories.
Debu is a designer, typographer, cartoonist, illustrator, photographer, storyteller, foodie, traveller, wildlife buff and problem solver. He has over 26 years of experience, worked on over 350 brands - spanning design, advertising and television and also is a much awarded designer.
He has worked with organisations like Saatchi & Saatchi, Channel [V] and Star TV and JWT. He used to run his own design thinking consultancy called RUBBERSTAMP.
‘Debu was impossible to say no to. His approach towards design as a business solution and his ability to mentor and create highly impactful work makes him a perfect fit for the new DY.’ says Alpana Parida, MD DY Works.